Development and execution of communication strategy based on the business needs, devising strategic plans for PR-projects and CSR programs, defining communication vectors and key messages, creating newsbreaks.
Development and execution of media strategy in order to manage brand’s information field, ensure its precise positioning and increase the citation index as well as build long-term relationships with media.
Development of crisis communication plan and guidance documents, regulating online and offline media management, interaction with internal and external audiences.
Organization of events from concept development to execution: press-conferences, test drives, presentations, press-tours, roundtables; key stakeholders’ meetings, corporate events, events for end-consumers, as well as B2B events.
Providing informational and analytical support, including media space audit and analysis of competitive landscape and brand positioning, drafting of executive summaries and preparing backgrounders on topical issues, media reviews on markets, political and economic situation, on public policy, business and government relations.
Development of Digital marketing strategy aimed at highlighting the major benefits and value of the brand and stable two-way communication with customers via social media, opinion leaders, and gamified platforms.
Stakeholders mapping, conducting interviews with key speakers, development of stakeholders engagement strategies and its further implementation, aimed to achieve sustainable development of the company.